➤ Content Strategy & UGC
Before the brief.
Before the creative.
Before the edit … the right idea wins.
The best brand content lives at the intersection of what a brand needs to say and what an audience actually wants to see. I find those angles then bring the strategy and creativity to make sure every piece of content looks like it was always meant to be there.
About
Expertise You Can Trust
2,000+ concepts pitched. Clients including household names like Disney, P&G, and Total Wine. Endless creative content ideas for brands.
With a degree in Advertising and almost a decade of content strategy experience, including in-house at Nike, I understand how to connect a brand’s marketing message with content an audience wants to consume - and without knowing they are being advertised to.
Fueled by a passion to understand people and solve problems, finding the connection between brands and the audiences who love them isn't something I stumbled into, it's what I've spent years getting really good at.
Jaime Fowler
Make It Work Creative
2000+
Concepts pitched to major brands.
15
Years of marketing and design experience.
8
Years of content strategy experience.
~5M
Views on the first piece of viral content I produced.
Portfolio
Featured Work
Deep roots in beverage through The Pursuit of Cocktails and a portfolio that extends into lifestyle, pet, and travel content built on the same understanding of where brands and audiences meet. The niche changes. The standard doesn't.
Concept Ideation
The best content starts before anyone picks up a camera or opens a laptop. Each concept is built around the intersection of your brand's goals and your audience's real interests, then developed into a fully executable idea ready to hand off to any team.
Concepts available for social media, blogs, email campaigns, website copy, and UGC videos. Ideal for brands with their own creators, writers, or production teams who need better starting points, and a natural fit for agencies managing multiple content streams.
What you get per concept:
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Angle - the strategic "why this, why now"
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Description - a detailed, brief-ready summary with supporting context 2-3 hooks
Starting at
UGC Videos & Still Photography
UGC that starts with the right angle and ends with content your audience actually wants to see.
Videos:
One concept per video included with every package.
Duration: 15–60s Format: 9:16 vertical Revisions: 2 included Rights: Perpetual organic Delivery: 5–7 business days
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Single — $300 · 1 video
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Pack — $850 · 3 videos
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Bundle — $1,600 · 6 videos
Stills
One concept included with every package. Every photo is delivered ready to publish in 5–7 business days, with perpetual organic rights included.
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3 photos — $200
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5 photos — $300
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10 photos — $550
Retainers
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service.
Services
Concept Strategy & Creation
When the brand guidelines are 47 pages long and the creative still has to feel effortless, that's where this work lives. My services are built to deliver content that's on-brand, on-brief, and ready to use.
Concept Ideation
Great content starts with a great idea and that's exactly what you get here.
Each concept is built around what your brand needs and what your audience actually wants. No guessing. No blank pages. Just a fully developed, brief-ready idea your team can run with from day one.
Works across social, blogs, email, website copy, and UGC video. A natural fit for brands with in-house creators or writers who need stronger starting points and a go-to for agencies juggling multiple content streams.
Every concept includes:
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Angle: the strategic "why this, why now"
-
Description: a detailed, brief-ready summary with supporting context
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Hooks: 2-3 hooks that are ready to test and ready to use
UGC Videos & Photography
Same strategic thinking in content you can start using immediately.
Every video and image is built from the same concept-first approach so what you get isn't just footage, it's a fully executed idea that's ready your audience. Shot, edited, and delivered ready to perform across paid and organic.
A natural next step for brands already working on concepts and a strong standalone for teams who need scroll-stopping creative without the back-and-forth.
Every deliverable includes:
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Edited files: video and image, ready to use or hand off
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Multiple formats: cut for feed, Stories, and Reels
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Full usage rights: paid and organic, no surprises
Post Meridem
Case Study
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.
Let's work together!
Hi, I'm Jaime.
Travel lover, Pilates devotee, and committed to living a creative life.
If your shoot is somewhere beautiful, I'm already packing my suitcase. Outside of work you'll find me renovating my 1930s bungalow, taking my pup on an adventure in my Jeep, or deep in a craft project.
Based near beautiful Lake Tahoe but available for on-location work across the globe.
Have a project in mind or just want to see what's possible? Fill out the form and I'll be in touch. Or grab a 15-minute call if that's easier.